Why your Business Needs a Digital PR Strategy
Public Relations is one of the most effective ways to build on marketing strategies and create a solid online reputation. It is an area that can transform the future and profitability of a business. Used properly, PR can give a company the ability to overcome almost any obstacle it may face. Companies that have caught onto that are investing a tremendous amount of time and effort into staying on top of their digital strategies, and they’re seeing even larger returns with better ROI.
Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. Furthermore, PR increases brand credibility, increases profits, sales, and leads with PR, changes the way people think about a business, and most importantly enhances online presence.
However, in our years of experience within the Digital PR sector, we’ve often found that this channel is often misunderstood, but its benefits can lead to great success for a business. From building your backlink profile and enhancing your website’s authority and building brand awareness, Digital PR has the potential to revolutionize your business.
Here at LegacyPR Media, we’re ace at doing SEO and Digital PR – after all, when it comes to link building and content creation, they work in harmony with each other
Here are three reasons why your business needs Digital PR.
BUILD ON YOUR BRAND IDENTITY
As mentioned earlier, Digital PR helps build your brand’s identity, both online and offline. By creating regular news stories and press releases from your company, your target audience and customers will soon understand that your brand has plenty to offer. This offers great insight into what your company is about and how you’re a leading and authoritative voice within your industry. By showcasing your knowledge and expertise, your customers will be able to see you’re ahead of your competitors.
It isn’t just interesting industry news stories and product details that can be communicated. Any success stories and customer experiences can also shed a positive light on your business, show you’re at the top of your game, increase your brand identity and push your brand awareness.
ENHANCE YOUR BUSINESS’S REPUTATION
There will always be the possibility that your customers might have a bad experience and have decided to avenge this via bad reviews. According to Marketing Charts, 50% of people said they are more likely to publish a negative review on social media if they’ve had a bad experience, compared to the 30% of people who have had a positive experience. It’s more likely that someone will go out of their way to tell people about a negative experience instead of a positive one. This is where Digital PR comes in, as it enables you to drive your brand’s reputation in a way that you want, and offers a crucial opportunity should a crisis happen.
Aside from crisis management, getting your company’s name out to the media will also boost your reputation, having a positive influence on how your target audience sees you. If the big publications, such as The Punch Newspaper or smaller industry publications are talking about you, that is instantly a vote of confidence in your favor to your audience.
3. INCREASE YOUR SEO VISIBILITY
Digital PR and SEO will have many KPIs to factor in and achieve, but let’s not forget the most important one; gaining high quality and good authority links back to your company’s website. One of the key elements to achieving great SEO performance is to have a super backlink profile. Links can be gained in a number of ways and one great way to do so is with Digital PR.
By using more traditional PR tactics, such as writing press releases and outreaching them to national news publications, there is the ability to gain links from these websites in a more authentic and natural way.
These are just some of the factors which make Digital PR important to a business. If you’d like some advice regarding your Digital PR strategy, then do not hesitate to get in touch with LegacyPR Media – we’re more than happy to help!